Data-driven UX for User Onboarding & Growth

Hi, I'm Adrian - I help startups improve retention and engagement build better software products

Based in Stockholm. From Romania

Currently I live in Stockholm with my family. I find the local culture very interesting and quite different from Romania, and I see it as an opportunity to grow as a person. I believe in data-driven product decisions, being passionate about functional user experience and having a strong focus on execution quality and speed. Over the years I've been an employee, consultant and entrepreneur working along with 100+ awesome people in different teams and companies.

Some of the brands I work(ed) with...

Tools I use for UX & Growth

Just a few of the tools I love as a UX and product person.

Mixpanel

Get what users are doing in your app, then learn how that evolves when you do changes.

mixpanel.com

Hotjar

Easily see click heatmaps and recordings of your website visitors.

hotjar.com

UX Cam

Use it to collect user session video recordings. Besides the classic web it works for both iOS and Android apps.

uxcam.com

Appsflyer

Know exactly which are the sources of app downloads and a lot more

appsflyer.com

Intercom

Very easy way to engage and communicate with your users. Extremely powerful to communicate with users based on their behaviour.

intercom.com

Trello

Love it for its simple and fast way for organising tasks, shopping lists, ideas, you name it.

trello.com

Invison

Using it for collaborating on ux changes, user flows, internal usability testing and more.

invisionapp.com

Spotify

Does anybody need convincing on this one? I use it either to focus or to get more speed.

spotify.com

Geckoboard

Helps me keep a birds eye on important KPIs and metrics from product to revenue.

geckoboard.com

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"Using recommended techniques and tips, we've seen a lift in all of our mobile metrics and an improvement in overall customer satisfaction."

~ Alan Masarsky, yamaclaus.com

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